Thursday, June 22, 2006

Green Banking

Yesterday, I was introduced to RecycleBank in Philadelphia.

This fascinating social enterprise offers an incentive system for households who recycle.

Using special recycle bins, RecycleBank identifies the amount of waste generated by a household during recycling pick-up. The amount of the recycables automatically translates to a credit on your account. As you accumulate credit, you receive reward coupons from retailers such as Starbucks and Whole Foods.

I'm enthralled with the idea of "Incentive Based Recycling" - motivating people to do good (and well!) by offering them rewards.


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