Sunday, September 23, 2007

Secrets to Entrepreneurial Success

On October 1st, join YII for a webinar with Barbara Carey, author of The Carey Formula and an inspiring entrepreneur.

As a taste of what's to come, check out Barbara's tips for innovators and entrepreneurs:


Words of Wisdom

Surround yourself with people who can do the things you can’t…
Doing everything and being everything to everyone can become exhausting. Use the people around you for creativity and inspiration. The saying, “Two heads are better than one” is often the best solution to staying positive and creative.

Know your customers intimately…

Do as much research as possible on your target market. Whether you conduct focus groups, send out survey or take polls go the extra mile to get to know who’s buying so you know who to sell to.

Building Relationships…

Not only is the relationship with your consumer market important, so is the relationship with your manufacturer. Do what you say you’re going to do. Follow up and be thorough. They won’t know what you want unless you’re specific. The better relationship you have with your manufacturer the easier and quicker things get done.

Keep it Simple…

Don’t get ahead of yourself - you’ll get overwhelmed. Take one step at a time and keep it simple. Start with a simple plan and add to it as you’re ready.